From the GUS world

JOURNAL.

News from the fashion world and the stories behind fabrics: what's happening, what's changing, what's worth knowing.

Materials26 · 09 · 2026

What a Well-Made Garment Really Costs

A garment is fabric, hours of work, steps along a supply chain. With data from Eurostat and ISTAT, an honest breakdown of a price — and who really pays for cheap.

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Fashion news23 · 09 · 2026

Fashion in September: the stage, the skirt, the slower pace

Vogue World turns the Galleria into a stage with Roberto Bolle, a Milan house builds an entire season around the skirt, a designer relaunches slower, Dalí meets fashion at Palazzo Reale.

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Materials19 · 09 · 2026

Is There Such a Thing as Responsible Viscose?

Viscose starts as wood: soft and fluid, but its impact comes down to one question — which forest the pulp came from. How to spot a responsible producer.

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Fashion news16 · 09 · 2026

Fashion in September: The Hand, the New Direction, the Boutique

Milan opens its womenswear fashion week with an evening built around craftsmanship, Moschino changes creative direction, leather goods bring emerging designers out of the trade fair and into boutiques, the first S/S 2027 runways turn to turquoise.

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Materials12 · 09 · 2026

Dyeing without waste: low-impact dyeing

Colour is one of the thirstiest steps in the textile chain. Natural doesn't automatically mean light, synthetic doesn't automatically mean dirty: what matters is the process.

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Fashion news09 · 09 · 2026

Fashion in September: Two Continents, One Prize, One School

New York returns with a new rule, Milan announces its biggest calendar yet, a prize and a school step onto the runway: four September stories, verified sources.

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Care05 · 09 · 2026

Caring for clothes that last

Extending a garment's active life by nine months can cut up to 20% of its carbon, water and waste footprint. The most accessible kind of sustainability isn't bought — it's washed, ironed and rested.

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Fashion news02 · 09 · 2026

September Fashion: Fairs, Yarn and a Village That Embroiders

White Milano expands across the Tortona district, Filo opens the materials season in Rho, an Umbrian village becomes the capital of embroidery: three September stories, verified sources.

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Materials29 · 08 · 2026

Regenerated fabrics: the second life of fibres

98% of recycled polyester still comes from a bottle, not an old garment. What "regenerated" really means for nylon and polyester — and where that second life stops today.

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Fashion news26 · 08 · 2026

Fashion's September: Fairs, Runways, Craft

Vogue World opens Milan on the hand versus the machine, Paris and Rho reopen the shows that decide next winter's materials, Italian craftsmanship keeps touring: the week in fashion, four verified stories.

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Materials22 · 08 · 2026

Organic and conventional cotton: the real differences

The most-quoted figure on organic cotton's water savings was withdrawn by the very organisation that put it into circulation. What actually separates the two cottons, without slogans.

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Fashion news19 · 08 · 2026

Fashion in August: rules, labels, numbers

A new EU packaging regulation, Kering's lost case against Meta over the Made in Italy label, Montreal, and Moncler's half-year results: this week in fashion, four verified stories.

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