From the GUS world

JOURNAL.

News from the fashion world and the stories behind fabrics: what's happening, what's changing, what's worth knowing.

Fashion news11 · 11 · 2026

Separates, skirts below the knee, colours that calm

What the spring-summer 2027 runways left behind, for those who buy and those who wear.

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Materials07 · 11 · 2026

Denim and water: a complicated story

Denim uses water in the fibre, the dye and the wash. Where real savings are possible, and where Italian mills make a difference.

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Fashion news04 · 11 · 2026

Broad shoulders, multiplied checks, real buttons

For autumn-winter 2027/28 volume moves up to the shoulders, checks multiply and the handmade detail comes back to the centre.

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Materials31 · 10 · 2026

Microplastics and textiles: where things stand, without the alarm

What synthetic fabrics shed in the wash, what changes with natural fibres, and which habits actually reduce the problem.

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Fashion news28 · 10 · 2026

Green as a neutral, the bra as a top, fabrics you want to touch

Green becomes a neutral, the bra becomes a top and natural fabrics are back: three style directions for spring 2027.

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Materials24 · 10 · 2026

Buttons, zips, linings: the details that make the garment

Buttons, zips, linings and thread: how to spot quality components, and why small details decide how long a garment lasts.

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Fashion news21 · 10 · 2026

Deep violet, metallics, double denim: fashion gets colour and shine

From the fabrics at Première Vision to Paris metallics and double denim: three style directions that set up the next season.

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Materials17 · 10 · 2026

Made in Italy: what the label really says

What «Made in Italy» actually means on a garment: origin, the last substantial transformation, and how to see the substance behind the label.

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Fashion news14 · 10 · 2026

Separates, soft colours, pouf skirts: spring 2027 in three moves

From the Paris runways: dressing in separate pieces, a softer palette with a citrus contrast, and the pouf skirt brings volume back.

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Materials10 · 10 · 2026

Merino wool isn't just for winter

Fineness, temperature regulation, lightness: why merino wool works in every season, not only when it's cold.

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Fashion news07 · 10 · 2026

Skirts, organza, visible stitching: spring 2027 gets lighter

Spring/summer 2027 from Milan to Paris: the skirt at the centre, organza and mousseline, visible stitching. And Lineapelle already looks to winter 2027/28.

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Wardrobe03 · 10 · 2026

Capsule wardrobe: dressing better with less

An essential wardrobe is not a poor one: a few versatile pieces, day to night, chosen with care. The easywear logic, without rigid rules.

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